5 Best Email Marketing Tools for SaaS Startups
When it comes to promoting your new SaaS startup, leveraging proven marketing strategies is not optional; it’s crucial to attract potential clients and grow your business. While there are a variety of methods to choose from, email marketing is by far one of the most tried and tested strategies.
Fortunately, various online platforms have now made it easier for users to design and create an email campaign even without prior experience. In this comprehensive guide, we’ll walk you through the top user-friendly email marketing tools that can best fit your SaaS startup, so you can come up with effective campaigns that help you connect with existing and potential customers.
Why Use an Email Marketing Tool for Promoting Your Startup?
If you’re still unsure about what an email marketing tool can do for your SaaS startup, we’ve gathered some of the top advantages of using one for achieving your marketing goals below:
- Design with templates
Due to the various advancements in email marketing tools, there’s no longer any need to know HTML coding to create visually compelling campaigns. Instead, users can simply design emails with the help of a drag-and-drop editor and some ready-made templates.
- Stay on-brand
According to studies, up to 90 percent of consumers expect a seamless brand experience across different marketing channels. This highlights the importance of enforcing consistent branding, which can be easily achieved with the help of a Brand Kit feature in email marketing tools.
- Automate emails
While smaller startups and businesses may opt to do email marketing manually, it’s worth exploring how an email marketing tool can make a great difference. Not only can it assist you in designing professional-looking campaigns, but also automate your scheduled emails to your subscribers.
- Manage multiple campaigns
As your SaaS startup grows, so will your email campaigns. Some of these can even run simultaneously, making it more difficult to manage manually. With an email marketing tool, you can easily create and manage your campaigns in real-time from one convenient dashboard.
- Track your performance
To better understand subscriber behavior and enhance your overall email marketing strategy, a performance tracking feature is essential. This handy tool allows you to track specific details, such as which subject lines gain more traction, so you can better refine your campaigns for optimum performance.
The Most Recommended Beginner-Friendly Tools for Getting Started With Email Marketing
Here are the most user-friendly platforms that can help you start marketing your SaaS startup like a pro:
- Omnisend
Overview
Omnisend is an online marketing tool that offers various features for multi-channel marketing. With Omnisend, users can create and launch different campaigns, from emails to SMS marketing.
Pricing plans
- Free plan
- Standard ($16)
- Pro ($59)
Key features
- Email, SMS, and push notification campaigns
- E-commerce email templates
- Campaign booster tool
Why it’s great
While Omnisend offers extensive options for multi-channel marketing, it’s features remain accessible and highly user-friendly. This makes the tool a good option for startups looking for a simple drag-and-drop mail campaign tool with ready-made workflows for simple yet effective marketing needs.
- Klaviyo
Overview
Klaviyo is an email marketing platform that specializes in advanced audience segmentation and feature-rich marketing tools. This makes the platform a popular choice among large agencies and pro marketers who prioritize in-depth analytics reports for more optimized email campaigns.
Pricing plans (monthly)
- Free plan
- Email (starts at $45)
- Email + SMS (starts at $45)
Key features
- Klaviyo Data Platform for personalized campaigns
- Customer profile segmentation
- AI-powered email workflow builder
Why it’s great
Due to its highly advanced and robust email marketing features, Klaviyo’s subscription plans are pricier than the average email marketing platform. While beginner users and small startups may not immediately benefit from the app’s various features, Klaviyo still stands as a powerful tool for businesses and agencies in need of an advanced email marketing software.
- Constant Contact
Overview
Constant Contact is another online marketing platform that offers various features, but mainly specializes in email marketing. Using Constant Contact, businesses can easily create custom campaigns from pre-built templates on different niches.
Pricing plans (monthly)
- Lite ($12)
- Standard ($35)
- Premium ($80)
Key features
- Integrations with CRM and content creation tools
- AI writing assistant
- Multi-account tool for team collaboration
Why it’s great
For businesses and creators in need of a simple email marketing tool with a clean interface, we highly recommend checking out Constant Contact. While the platform doesn’t offer the most advanced features, its interface is fairly easy to navigate and offers a diverse library of email templates.
- HubSpot Email Marketing
Overview
While HubSpot may be better known for its comprehensive social media management and marketing features, the platform also offers a dedicated email marketing tool for building and optimizing campaigns.
Pricing plans (monthly)
- Free plan
- Marketing Hub Starter ($15)
- Marketing Hub Professional ($890)
- Marketing Hub Enterprise ($3,600)
Key features
- Email workflow templates
- A/B tests for optimized email campaigns
- AI tool for editing and rewriting content
Why it’s great
For businesses and startups in need of robust CRM and marketing features, HubSpot’s email marketing tool is worth checking out. Compared to other advanced platforms like Klaviyo, HubSpot offers a more diverse set of tools, making it ideal for brands in need of broad marketing features.
- PosterMyWall
Overview
PosterMyWall is an all-in-one social media management, content creation, and email marketing tool with beginner-friendly features and affordable pricing plans. With PosterMyWall, users can get access to 4,680+ professionally designed email templates that are totally free and customizable using the tool’s built-in drag-and-drop email builder.
Pricing plans (monthly)
- Free plan
- Premium ($9.95)
- Premium Plus ($29.95)
Key features
- 4,680+ email design templates
- AI generation tools (text-to-image, subject line writer, etc.)
- User-friendly email builder
- Real-time performance tracking
Why it’s our top pick
Whether you’re just getting started with email marketing for your SaaS startup or looking to make the switch to a more user-friendly and affordable tool, PosterMyWall is the way to go. Not only does the app offer highly accessible email marketing features, but it also has user-friendly built-in tools for social media marketing and content creation needs.
Which is the Best Email Marketing Tool for Your Specific Needs?
With various factors like pricing plans, features, and your overall marketing goals to consider, it’s crucial to invest in an email marketing tool that best suits your specific needs. If you’re still in the process of deciding, however, we’ve compiled a simple guide on the different use cases for your reference:
| Tool | Use case | Best for |
| Omnisend | Cross-channel marketing campaigns (email + SMS) | Users who prioritize multi-channel marketing |
| Klaviyo | Advance customer data and segmentation tools | Pro marketers and agencies |
| Constant Contact | Basic automations for email marketing | Small startups and solo entrepreneurs |
| HubSpot Email Marketing | Comprehensive email marketing, sales, and CRM needs | Businesses/agencies in need of a robust marketing solution |
| PosterMyWall | User-friendly and effective email marketing tools and templates | SaaS startups in need of a beginner-friendly, affordable, and versatile tool for email marketing needs |
Take Your Email Marketing to the Next Level
Whether you’re in need of advanced automation features or a centralized hub for tracking your campaign performance, an email marketing tool can help you with nurturing leads and establishing a personal connection with your audience.
If you’re feeling somewhat overwhelmed by the different platforms, don’t worry. Start simple by defining your marketing goals, setting aside a budget, and looking through which features you can most benefit from. With the right strategy and the help of a user-friendly email marketing tool, you can take your SaaS startup to the next level!
